Two business models broke social. Engagement-based ads reward addiction; subscription dating quietly rewards your loneliness. Raft takes neither — and here is exactly how the money works.
Ads on Raft are invitations to show up somewhere real — a café hosting a card-game night, a bar running trivia. Always an in-person activity, never a feed of things to buy from the couch.
On Facebook, the mom-and-pop café can’t outbid Starbucks. Here, reach is local — the neighborhood spot competes on what it actually offers, not its ad budget.
The dating layer is a single lifetime fee — not a subscription that profits the longer you stay single.
No boosts, no roses, no pay-to-win. Once you’ve paid, we have no reason to keep you in the pool.